Investing in Your Google Ads Account: Strategies for Success

Businesses of all sizes are using Google Ads to stay competitive in today's digital world. However, not all Google Ads accounts are created equal. A company's success with Google Ads depends on several factors, including the monthly ad spend, the strategies used, and the optimization level.

This article will compare two Google Ads accounts with vastly different monthly ad spends - $100,000 and $2,500. We will examine the strategies employed by each account, their level of optimization, and the impact these factors have on the account's success.

$100,000 Monthly Ad Spend Google Ads Account

The $100,000 monthly ad spend Google Ads account is a behemoth in advertising. It has a large budget and is fearless with new strategies. Let's take a closer look at the method employed by this account and how they contribute to its success.

Firstly, This account always maintains a healthy budget, never being limited by budget. It is never limited by budget. This allows the performance to maximize its potential by using the full budget to reach potential customers at all stages of the funnel. The account also uses customer match, which allows advertisers to target specific customers based on their email addresses. This targeting method helps to ensure that the right message is delivered to the right person, increasing the chances of conversion.

The $100,000 monthly ad spend account also has an optimized feed. An optimized feed ensures that the product information is accurate, complete, and up-to-date. This helps to improve the quality score of the account, which in turn lowers the cost per click and improves the ad's position.

One thing I like about this account is that it's not afraid to take risks. This is a crucial factor in staying ahead of the competition and maintaining a high level of success. The account has complete funnel coverage, which means it targets potential customers at every stage of the buying process. This includes targeting customers who need to become more familiar with the brand through unbranded search campaigns.

The account also has Discovery and YouTube remarketing campaigns, which help to target users who have interacted with the brand in the past. This targeted advertising ensures that the brand stays top-of-mind and increases the chances of repeat business.

Despite the risks involved with unbranded search campaigns, the $100,000 monthly ad spend account is unafraid to invest in them at lower returns. This shows a commitment to expanding the brand's reach and targeting new customers.

Finally, the account makes sure that the budget is adequately spread across the entire catalog. This means that all products are given an equal chance to succeed, and the account is independent of a single product.

$2,500 Monthly Ad Spend Google Ads Account

The $2,500 monthly ad spend Google Ads account, on the other hand, is a much smaller account with a limited budget. This account relies heavily on broad match and Dynamic Search Ads, which are automated campaigns that target relevant search queries based on your content the website. While DSAs can be effective, relying solely on them can lead to missed opportunities and wasted budgets.

The $2,500 monthly ad spend account could be more organized and easier to analyze. This makes it difficult to determine which campaigns which ones are doing well and which ones need work be adjusted or paused. The account is not a priority for the business, which means that it needs to receive the attention it needs to succeed.

The account also has a broken remarketing tag, which means that it needs to be more effectively targeting users who have interacted with the brand in the past. This is a missed opportunity to target potential customers who are already familiar with the brand.

The $2,500 monthly ad spend account is still using Universal Analytics as its tracking method, which is an outdated technology. Google has since moved to Google Analytics 4, which offers better tracking and reporting capabilities. By not updating to the latest tracking technology, the account is missing out on valuable insights into user behavior and campaign performance.

The most concerning aspect of the $2,500 monthly ad spend account is that it is unwilling to take risks. This is a fatal mistake in today's fast-paced digital world, where competitors are constantly innovating and trying new strategies. By not taking risks, the account is limiting its potential for growth and success.

Finally, the $2,500 monthly ad spend account is always LBB, which means that it is constantly limited by budget. This limits the account's ability to reach potential customers and can lead to missed opportunities for growth.

In Summary:

$100,000 Monthly Ad Spend on Google Ads Account:

This account always maintains a healthy budget, never being limited by budget.

Utilizes customer match to target and reach potential customers effectively.

Maintains an optimized feed for its products/services to ensure that they are being displayed to the right audience.

Takes calculated risks with new strategies to stay ahead of the competition.

Covers the entire sales funnel, from awareness to conversion, to reach potential customers at every stage.

Utilizes Discovery and YouTube remarketing campaigns to retarget and re-engage previous visitors.

Feel free to invest in unbranded search campaigns, even if the returns are lower.

Ensures that the budget is distributed evenly across its entire product/service catalog.

$2,500 Monthly Ads Spend Google Ads Account:

This account relies heavily on broad match and Dynamic Search Ads to target potential customers rather than using more targeted and precise methods.

This account needs to be more organized and easier to analyze due to poor campaign structure and setup.

This account is not a priority for the business, as evidenced by the need for more attention and resources to be dedicated to it.

This account needs a fixed remarketing tag, preventing it from properly retargeting previous visitors and customers.

This account is still using Universal Analytics (UA) for tracking, an outdated technology, rather than utilizing the more advanced Google Analytics 4 (GA4).

This account is unwilling to take risks with new strategies, limiting its potential for growth and innovation.

This account is constantly limited by budget and preventing it from reaching its full potential.

This account never experiences growth, as it fails to make the necessary investments and changes to improve its performance.

Conclusion

In conclusion, the monthly ad spend and strategies employed by a Google Ads account can have a significant impact on its success. The $100,000 monthly ad spend account has a larger budget and is unafraid to take risks with new strategies. This account has complete coverage of the funnel, an optimized feed and targets potential customers through unbranded search campaigns. The $2,500 monthly ad spend account, on the other hand, relies heavily on broad match and DSAs, needs to be more organized and easier to analyze, and is unwilling to take risks. It is always limited by budget and is not a priority for the business.

To succeed in today's digital world, businesses must invest in their Google Ads accounts and prioritize their advertising efforts. This means allocating the necessary budget and resources, implementing effective targeting strategies, and taking calculated risks. By doing so, businesses can stay ahead of the competition and achieve long-term success.