You're spending on ads, getting reports, and still not sure why revenue isn't moving. The problem usually isn't the budget — it's that no one actually owns the outcome. That's the gap a Fractional PPC Growth Director fills.
Not a guess. This is the pattern that shows up in almost every account audit.
If two or more of these are true, you don't have a budget problem. You have an ownership problem. One person — accountable to your revenue target — changes this.
See what's actually going on in your accountThis is a walkthrough of an actual US client account — data redacted — showing what a properly structured Google Ads setup produces. Not a screenshot. Not a claim. The account mechanics, explained.
Not a vague retainer. A structured 90-day system with clear milestones — so you know exactly what you're getting and when.
Full account audit — tracking gaps, campaign structure, wasted spend. Fix conversion tracking first. This alone shows immediate value.
Profit-first campaigns across Search, PMax, Shopping, and YouTube. Weekly Loom updates — no calls needed, just clear wins documented.
Full PMAX + Search optimization cycle. A one-page Before/After dashboard. 90-day results review and next quarter targets.
Cancel any time. No agency markup. One expert accountable for your results.
For local or early-stage brands testing structured search + basic PMax.
Built for US ecommerce brands ($1M–$10M) with scale ambitions. The core Fractional PPC engagement.
Executive-level strategy, forecasting, and full paid acquisition ownership for high-growth brands.
When you hire an agency, the senior strategist closes the deal — then hands you to a junior account manager. The person accountable to your revenue target is the person who never touches your account. That's the structural problem. As a Fractional PPC Director, I am the strategist and the executor. There's no one to hand you off to.
"The first thing I fix in every account is tracking. Every single time, the data founders are optimizing against is wrong. That's usually where 20–30% of revenue is hiding."
Evidence-informed wellness programs built to move the needle on preventive health outcomes — launching in the US and expanding globally.
Two tracks: one built for Business Owners who want to understand what they're paying for, and one for Corporate Teams running in-house. Live cohorts + templates.
The discovery call is 15 minutes. I look at your account before we talk, tell you the three most important things I find — tracking gaps, wasted spend, quick wins — and you decide whether it's worth going further. No proposal. No deck. No follow-up sequence if it's not a fit.
