Comparing the Cost and Benefits of Agency vs LinkedIn Senior Digital Media Buyers

Suppose you're in the market for a senior digital media buyer to help with your business's online advertising efforts. In that case, you may be wondering whether to hire a professional from an advertising agency or a LinkedIn professional. While both options have advantages, it's important to weigh the pros and cons to determine which is the best fit for your business.

First, let's take a look at the benefits of hiring a senior digital media buyer from an advertising agency. One of the main advantages is the level of experience and expertise that these professionals bring to the table. Advertising agencies often have a team of professionals working on your project, which can provide a higher level of support and resources. In addition, the cost of hiring a senior digital media buyer from an agency is around $5,000 per month, which is a more affordable option for some businesses. You can also secure a cost reduction of up to 50% if you hire an advertising agency, such as ours, rather than hiring on LinkedIn.

As a result, there are also potential drawbacks to hiring a senior digital media buyer from an agency. One of the main concerns is the need for more flexibility that comes with working with an agency. These professionals are typically tied to a specific company and location, which can be a limitation for businesses that need to work with media buyers in different time zones or that have a global reach. In addition, agencies may have more rigid processes and policies, which can be a disadvantage for businesses that prefer a more agile approach.

Now, let's consider the benefits of hiring a senior digital media buyer from LinkedIn. While these professionals are more costly, with an average cost of around $10,000 per month, they offer a wealth of experience and expertise to the table. Since LinkedIn is a professional networking site, the media buyers you find there are likely to be highly skilled and experienced in their field. In addition, LinkedIn professionals are usually hired on a permanent basis, which means they have a guaranteed income and job security. This can be a big advantage for businesses that are looking for long-term solutions and want to build a strong, stable team.

In conclusion, both options have their own pros and cons, and it's important to weigh up the advantages and disadvantages. Hiring a senior digital media buyer from an advertising agency can be a more affordable option, with the added benefit of a cost reduction of up to 50%. However, it may offer a different level of flexibility than hiring a LinkedIn professional. On the other hand, hiring a LinkedIn senior digital media buyer can be more costly, but it can also provide a higher level of expertise and stability. Your specific business goals and needs will determine the best option.